TechTalk Retail 2024: exclusive ‘CTO & CIO only’ catch up on commerce technology 

On September 26th of 2024 the city of Amsterdam will take center stage as capital of retail tech. Over forty CTO’s and CIO’s (and some CEO’s) from the Top 100 consumer brands will gather at to enjoy an eye-opening live talkshowabout commerce technology. Major Dutch disruptors share how they are supercharging their business with composable commerce. TechTalk Retail is a Webhelden-event in collaboration with founding partner commercetools and Google Cloud. The line-up of moderators and panelists will be announced soon. Because it has proven successful during the first edition of this event we have again planned lots of time for networking before and after the talkshow. This invite only exclusive tech networking event will unite those who make the bold calls that need to be made in the changing world of commerce today. Should your brand be on the list? There are only forty seats, claim yours today!

Fill out this form and make your interest known. Check out the video of the first edition below!

Previous line-up

Max Klijnstra (33) is co-founder and Chief Strategy & Sustainability Officer at Otrium. Otrium is a digital fashion outlet with a mission: a world where all clothing that is produced is worn. Otrium champions a technology-led approach, connecting a growing global community with excess stock from leading brands, thereby empowering consumers to reduce industry waste, giving fashion brands a lasting presence and the fashion industry a new consciousness.

Max and his friend Milan Daniels founded Otrium in 2017. The platforms American presence was launched in 2021 and business in the states is growing at rocket speed. New brands are consistently signing on. Donna Karan New York, Gwyneth Paltrow’s Goop and Roberto Cavalli recently went live on Otrium. In 2022, Otrium featured more than 5 million products, grew revenue by 1,000% year over year, and grew new members by 500%. Technology plays a major part in Otrium’s growth strategy. The Dutch scale up is one of the first large consumer brands to have adopted a full MACH stack. Max and a senior engineer discussed Otrium’s current journey towards expansion and how composable commerce technology enables this. He will also shed light on the bumps in the road and how the O-team techies have overcome those.

How to prevent the build-up of technical debt and legacy

Rik de Weerd leads the Enterprise Architecture and CIO-Office teams at PLUS Retail Chain, the Netherlands’ largest cooperative supermarket chain and the third-largest nationwide. Rik: “After ten years in digital, I learned that I wanted to make more of a difference than just making poorly chosen solutions run as smoothly as possible. Investigating business cases at 100-120 large companies in Northern Europe and then carrying out a Proof of Value turned out to be a wonderful learning experience for me to understand what a solution needs to become a successful change. The digital transformation wave brought me back to retail, where Enterprise Architecture turned out to be the (missing) catalyst in answering the question: “How do we make the central strategy feasible?” Rik is looking forward to the talk with Daniel Gebler. “My specific question for Picnic is how do you prevent the build-up of technical debt and legacy? Is it possible to actually (continue to) work ‘under architecture’, or does the urgency of the Fast Moving Consumer Goods – Food market occasionally take over?” A question I would like to ask everyone attending is: “How do you determine the size of your building blocks in your modular approach and how does that relate to the organizational structure?”.

Event location 2023
Event location 2023
Why attend?


·  Meet THE 40 business leaders in retail tech and pick their brain
·  Get exclusive insights that you can share with your team and board
·  Get your brand featured in the video (if you wish)
·  Get a new LinkedIn profile pic
·  Get the most out of your Friday and enjoy fabulous food & drinks
·  Get introduced to the wider Webhelden-network of C-Suite decision makers in commerce

Need we say more? Fill out the form and make your interest known. For inquiries: e-mail

About Webhelden

Webhelden is a Dutch based premier international community of founders of consumer brands and C-Suite leaders in commerce. Since inception in 2012, we have been committed to creating a curated environment that fosters valuable connections and promotes growth within the retail and e-commerce industries. With a community of experienced retail & e-commerce leaders from diverse backgrounds, Webhelden brings together an international network of guests who share a common focus on digitalization. At our intimate events, we provide high-quality networking opportunities in an informal atmosphere, allowing our community members to build meaningful relationships that transcend borders and industries. One of the pillars of our community is expanding knowledge. We pride ourselves on offering unique content developed by expert partners and industry thought leaders. Through these insights, we empower our members to stay ahead of the curve and drive innovation within their respective fields. Collaboration lies at the heart of Webhelden. By fostering strong partnerships with our guests and industry partners, we invest in the continuous elevation of our industry, resulting in dozens of fruitful collaborations between brands within our alliance. As a result, our community has witnessed measurable business growth, made substantial progress in areas such as sustainability, inclusion, and technology, and embraced real steps towards positive change. Webhelden is a dynamic and transformative community, where visionaries and innovators come together to shape the future of commerce. 

Meet cool and innovative brands as well as the evergreens in the Webhelden community
About commercetools


The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools’ powerful, flexible, scalable solutions to support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue, and future-proof their eCommerce business.
Headquartered in Germany, with offices across Europe, Asia, and North America, commercetools is singularly focused on leading a future of limitless commerce possibilities.
About Google Cloud


Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.